LateralThinkersHealthier people, brighter futures

Fair rewards

Purpose first. Reward made simple.

You introduce people who genuinely benefit, and you are recognised for the members you support. No stock, no pressure, no reward for recruitment alone.

The whole framework

Three numbers. Nothing hidden.

Rewards follow genuine qualifying subscriptions from members you introduce and support.

25%

Members you introduce

Paid on the qualifying monthly subscriptions of the members you personally bring in and support.

10%

Members your community introduces

Recognises the wider community that grows around you, according to the Ambassador agreement.

5%

Staying-power bonus

A quarterly bonus for retained, genuinely active community members, subject to qualification rules.

Reduced launch subscription

£29£14.50per month

The standard subscription is £29. The Original Ambassador launch offer reduces the qualifying member subscription by 50% to £14.50.

See membership pricing

Important: Rewards come from genuine qualifying product subscriptions. Income is not guaranteed and depends on real subscriptions, retention, cancellations, activity and the Ambassador agreement.

What the numbers can look like

Substantial examples, shown step by step.

These illustrations use the reduced £14.50 monthly subscription and the 25% direct reward. They show potential scale, not expected or guaranteed income.

Example A

Starter community

Direct members

25

Monthly subscription value

£362.50

25% illustrative direct reward

£90.63 per month

A meaningful beginning built through genuine personal trust.

Example B

Local connector

Direct members

100

Monthly subscription value

£1,450

25% illustrative direct reward

£362.50 per month

A broader mix of clubs, clients, colleagues and local relationships.

Example C

Community builder

Direct members

250

Monthly subscription value

£3,625

25% illustrative direct reward

£906.25 per month

Several trusted routes working together, not one list of friends.

Example D

Established community

Direct members

1,000

Monthly subscription value

£14,500

25% illustrative direct reward

£3,625 per month

A substantial illustration requiring sustained reach, support and retention.

Build your own illustration

Direct members plus wider community growth.

Change the numbers to see each reward stream separately and together.

Members you support

Combined illustrative monthly reward

£1,813

£363 direct100 × £15 × 25%

£1,450 community1,000 × £15 × 10%

Illustrative only. Not an earnings guarantee.

The power of ten

See the community effect without hiding the maths.

One person does not need to know everyone. The model can grow through several trusted communities while keeping direct and second-level rewards distinct.

Illustrative communityMonthly reward
100 direct members at 25%£362.50
10 community connectors × 100 members1,000 members
1,000 second-level members at 10%£1,450
Combined monthly illustration£1,812.50

This assumes every stated member has an active qualifying subscription. It does not assume every introduction becomes or remains a member.

One platform, many routes

Choose the route that fits your life.

Every Ambassador starts somewhere different. These are the pathways people actually use, and each one works with the same simple sum above.

01Personal trust

Friends, family and neighbours

The people who already know you and would listen because it is you. One genuine conversation at a time, around the kitchen table or down the pub.

A handful of people who start because you did.

02Professional trust

Nurses, carers and practitioners

People whose work already centres on helping others feel better, and who meet new people in that spirit every single week.

Conversations that happen naturally in the course of care.

03Shared identity

Clubs, teams and community groups

Football clubs, running groups, social clubs and societies where people already gather, talk and look out for one another.

Players, parents, coaches and volunteers in one place.

04Digital reach

Creators and online communities

If you already share your own experience online, the people who follow along can choose to take part alongside you.

A journey people can join, not an advert in their feed.

05Local employers

Small and micro businesses

Owners who know every member of their team by name and want them healthier, sharper and at work more often.

One conversation, a whole team.

06Organisations

Workplaces and professional networks

Larger employers, chambers and associations where wellbeing is already on the agenda and one introduction can reach many people.

Wellbeing conversations that already have a budget line.

You do not need all six. Most Ambassadors start with one and add another when it feels natural.

Download and share

Keep the full opportunity with you.

Download the complete Ambassador income pack for the platform, launch pricing, three-position income model, worked examples, support and safeguards. The shorter Fair Rewards guide remains available for a quick explanation.

Where members come from

You do not have to find them one at a time.

Most Ambassadors build from the relationships they already have.

A local employer

One conversation, a whole team.

An employer with 25 participating members represents £362.50 of monthly qualifying subscription value, and an illustrative 25% direct reward of around £91.

Business pricing and qualification remain subject to the final corporate and Ambassador agreement.

A community club

Players, parents, coaches and volunteers.

A single club can involve several groups of people who already train, travel and talk together every week.

This does not imply every club will produce this level of participation.

An online community

Invite people into a journey, not an advert.

If you already share your own experience online, a small number of people choosing to take part alongside you adds up quickly.

Participation varies considerably and no outcome is forecast.

A mixed community

1,000 Doesn't Have to Come From One Place.

250

Personal / community

200

Local businesses

150

Sports clubs

150

Practitioners

250

Digital audience

= 1,000

community members

Your route should reflect who you are, who you know and where you already have trust.

Support to reach further

You are not left to figure it out alone.

We help you get your message out, on social media and in everyday conversation, with practical guidance built by people who have done this at the highest level.

Getting your message out

Social media, used properly.

We show you how to share your own journey honestly on the accounts you already have, how to grow them, and how to turn genuine interest into conversations, without ever sounding like an advert.

  • 1.How to post about your own results and daily routine
  • 2.How to leverage the followers and groups you already have
  • 3.How to answer questions and invite people to look closer

Where people actually look

Meet people on the platforms they use.

Google is the world's largest search engine and YouTube is the second. TikTok has become one of the biggest places people discover and search. Facebook, Instagram and LinkedIn each reach different communities. We help you pick the one or two that fit you and use them well.

Google

The world's number one search engine

YouTube

The second largest search engine

TikTok

One of the fastest growing places people search and discover

Facebook & Instagram

Everyday communities and local groups

LinkedIn

Workplaces and professional networks

If you want to go further

It can become a real role.

For some Ambassadors this stays a few hours a week around family life. For others, who want to make people healthier as more of a vocation, it can grow into a substantial, structured role with goals, mentoring and a clear path. The pace is yours.

Any progression depends on genuine results and the Ambassador agreement. There is no reward for recruitment alone.

M

Guided by experience

Support built by the founder, not read from a script.

The guidance behind our Ambassadors comes from the founder's own career: supporting some of the largest organisations in the world on digital reach, building social media apprenticeship programmes, and lecturing MSc students at institutions such as Warwick Business School. That depth of experience is turned into simple, practical steps any Ambassador can follow.

Ready when you are

Start with the people you already know.

All figures on this page are illustrative. Rewards come only from genuine qualifying subscriptions and are subject to the Ambassador agreement.